CUSTOMER OVERVIEW:
Client: Cineplex Digital Media
Industry: Digital Signage and Media Solutions
Solution: Digital Signage, Device Monitoring
The Challenge:
Cineplex, one of Canada’s leading entertainment and media companies, operates more than 2,100 digital signage players across its theater network and branded locations such as Dairy Queen. These devices serve as critical infrastructure for delivering immersive content and advertising that fuels recurring revenue.
To modernize its infrastructure, Cineplex implemented Nutanix Move to migrate workloads to Nutanix AHV. However, Nutanix Move alone was not designed to orchestrate the complex coordination required to onboard and manage such a large fleet of signage devices. The team needed more than a migration tool. They needed a platform that could provide control, automation, and governance across systems and stakeholders.
As the digital footprint expanded, Cineplex encountered several key challenges:
- Manual onboarding processes that delayed time to service.
- Fragmented systems including Nutanix Move, SignageOS, and BroadSign.
- No unified workflow to coordinate onboarding and governance across teams.
- Inconsistent visibility into device readiness and compliance.
- Risk of revenue disruption due to delayed or failed deployments.
To maintain performance and protect critical advertising income, Cineplex needed an intelligent orchestration layer that could enhance its existing investments and scale with the business.
“We manage complex media networks with a mix of hardware, software, and proprietary components. We needed something that gave our service team a single source of truth.”
— Kurtis Lingard, Executive Director
The Solution:
Cineplex deployed ReadyWorks to extend and augment the capabilities of Nutanix Move, delivering the orchestration and oversight needed to fully manage digital signage onboarding and lifecycle governance.
Automated Onboarding
ReadyWorks transformed device onboarding into a fully automated process. New devices were discovered, configured, and made visible to operations teams within minutes, reducing errors and eliminating manual work.
End-to-End Workflow Coordination
The platform orchestrated tasks across IT, infrastructure, and vendor teams. This allowed Cineplex to replace fragmented communications with a single, governed workflow that accelerated deployments and ensured alignment across stakeholders.
Unified Visibility Across Systems
By integrating with Nutanix Move, SignageOS, and BroadSign, ReadyWorks created a centralized source of truth. The digital signage team could view real-time onboarding status, enforce compliance standards, and quickly resolve issues before they impacted revenue.
The Results:
The impact was immediate and measurable:
- 42% reduction in onboarding time for digital signage devices.
- Centralized visibility and governance across all major brand environments, including Dairy Queen.
- Protection of recurring advertising revenue through faster deployments and fewer service disruptions.
- Improved coordination and decision-making for operations and infrastructure leadership.
- Scalable onboarding infrastructure that supports rapid growth without increased staffing needs.
Conclusion:
With ReadyWorks, Cineplex moved beyond basic infrastructure migration. By pairing Nutanix Move with a powerful orchestration layer, the team achieved a new level of control and efficiency in its digital signage operations. What was once a manual, disjointed process is now automated, intelligent, and optimized for growth.
“ReadyWorks delivered us knowledge and control on a timeline that would be IMPOSSIBLE in house.”
—Kurtis Lingard, Executive Director
